Conversion · Featured
Why most course websites fail to convert
A polished site isn't a sales engine. Here's what actually turns a curious visitor into a paying student.
May 24, 2026 · 6 min read
Blog.
Notes from the studio
Plain-spoken thinking on funnels, websites and premium positioning.
Short essays from real client work. No marketing fluff. Just what's worked, what hasn't and what I'd do differently next time.
Platforms
The Kajabi setup mistakes costing you sales
Most Kajabi sites leak revenue in the same five places. Fix these before you spend another dollar on traffic.
May 10, 2026
Funnels
How to build a funnel that turns visitors into clients
The five pieces every premium funnel needs, in the order they should appear, plus the mistakes I see most often.
April 28, 2026
Courses
How to increase course completion rates
Small UX changes inside your course portal that quietly drive completion, retention and referrals.
April 12, 2026
Conversion
Landing page elements that actually drive conversions
Forget the trend list. These are the page elements that consistently move qualified buyers to take action.
March 30, 2026
Strategy
What every coach needs before launching an online course
Tech is the easy part. Here's the strategic groundwork that decides whether your launch lands or flops.
March 14, 2026
Strategy
The difference between a website and a conversion system
Why your beautiful site keeps producing tire-kickers, and what to change so it produces qualified buyers instead.
February 26, 2026
Platforms
Creating a seamless customer journey inside Kajabi
How to connect your offers, pipelines, emails and portal so a buyer never feels a seam between steps.
February 10, 2026